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Baremetrics

A community for small business and startup founders! Also a great place to get help with your Baremetrics account!

# Startup Chat

Talk business, growth, hiring and whatever else related to building your business!

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Any tips on getting PPC campaigns up and running?

Baremetrics/Startup Chat · October 31, 2017 at 1:35pm

Any tips on getting PPC campaigns up and running?

October 31, 2017 at 1:35pm

Using PPC as a growth channel has been a frustrating journey for us. It's an area I know little about and quickly blow through any budgets I have for it.

Would love some insights in to how to get started and ease our way in to it in a way that doesn't waste money.


October 31, 2017 at 4:40pm

I would suggest going super narrow with your top keywords (saas analytics, etc.) and using either phrase match or exact match to catch people looking exactly for what you're offering. The bids are probably high but with the right people, your conversion rate should be solid and I assume your LTV is pretty high too so this should be profitable, even if not very scalable.

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Hey Josh, I have a few years PPC experience under my belt and whilst I don't consider myself an expert (how can you be an expert when the digital landscape is changing and evolving as fast as it is today!) here's my top tips... 1) If wastage is an issue for you, hire a pro. You'll save way more than the couple of hundred bucks it costs a pro to manage your account for you. When taking on existing accounts, I've managed to shed the spend by up to two thirds and still bring in the same revenue. Pros are worth every penny. 2) If a pro is out of the question, pause all your campaigns and spend some time learning PPC as well as getting knee deep in your website analytics. PPC is just as much an art as it is a science and you need both to work together. Google is obviously the first port of call, you can go through their AdWords training modules to help you get the ins and outs of AdWords. The next step is to visit blogs (I recommend PPC Hero, Wordstream and BrainLabs). Finally, start experimenting yourself. 3) If time is out of the question, the initial quick fixes most accounts need are... Add loads of negative keywords to broad match modified and phrase match keywords (if you have any broad match keywords in your account, keywords without +, " or [], pause them straight away). Reduce bids on any keywords that aren't converting for you (don't forget to check GA to see if they're assisting conversions even if they're not contributing to conversions directly through last click). Ad scheduling, reduce bids (even by 90%) for the times/days when people don't convert....if you don't get many conversions at 3am, keep your bids super low. Check your quality score (keywords tab) - higher score means cheaper ads (oh and your headline one should always be the same as your keyword). Implementing those few tips alone should save you a good 20-30% of your budget straight away =)

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November 1, 2017 at 3:29pm

@Sarah: This. Is. Amazing. Thank you so much!

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