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How To Promote Your Giveaways Or Contest

July 19, 2021 at 8:24am

How To Promote Your Giveaways Or Contest

July 19, 2021 at 8:24am
One of the best ways to increase user engagement is to run a giveaway or contest. This is one of the fastest ways to grow your business, increase revenue generation and boost your sales. However, if your giveaway or contest is going to be effective, then there are steps that you must take to increase audience participation and the success of your contest. People would only participate in a contest or giveaway that they are aware of.
Often, brands think that they only need to post their giveaways, and people would jump on it, but it doesn’t work like this most times. It’s not true that you will have new subscribers, website visitors, more sales, etc., simply because you are giving something away for free. According to, you must have an excellent marketing plan and clearly defined goals to get the desired results.
You can get many benefits from running contests and giveaways, such as more brand awareness and exposure, more revenue, etc. However, you won’t achieve any of these results if you do not promote your giveaways and contests first. So, how do you promote your giveaways? Here are a few ways.
  1. Promote the contest long beforehand. One way to ensure engagement on your contest or giveaway on social media is to inform them about the giveaway beforehand. Do this engagingly and interactively. One way to do this is to ask your audience what they would prefer as the prize. You can put up three or four prize suggestions and let them decide which one they want to contest for. You can do this by putting up a poll on Twitter, Instagram stories, and using emoticons to vote for each prize on Facebook. If you can get your audience to interact with your promotion this way, they are surely going to be in and ready for the contest or giveaway.
  2. Require social media sharing While you build your contest, make sure that participants have shared it on social media for more entries. Everyone who participates in the contest allows you to multiply your leads as long as they share the contest on their social media platforms and with their friends.
This is one of the quickest ways to build your brand awareness and go viral. One thing you must keep in mind while creating your contest is your objective. For example, if you are looking to increase your email subscribers, make sure that participants can only join the contest by signing up with their emails. If you are looking to get user-generated content, then you can ask them to post selfies or media in a way that involves your brand. Doing this will ensure that you go viral while achieving your objectives.
  1. Partner with other companies An excellent way to ensure you are getting great results from the start is to partner with other businesses or organizations. As content creators at the best essay writing service UK claim, partnering with another company that also wants to run giveaways or content ensures that you can get more results for doing less work. This does not mean that you will not put in as much work compared to if you are running the contest alone. Instead, it means that for the same volume of work, you will be getting double the result because you are working with another company. In addition, this introduces you to your partner’s audience and vice versa, and both of you can have better results from a joint giveaway.
  2. Use email marketing Your email subscribers are your biggest fans. They are the ones that are likely to participate in your contest and also share it on their social media platforms and to their friends. So, you must notify them of your contest via email.
All you need to do is to create an eye-catching email for your contest that you will send to your subscribers. According to, you should send at least two emails promoting your giveaway to your subscribers. The first one should be when you start the contest, and the second one should be towards the end of the contest, so that they have one final chance to win something.
Ensure you add a strong CTA to your email and add a link to the contest’s landing page. If you don’t have a list yet, then you should start one already. This will ensure that you have a ready-made audience by the time your contest starts.
Conclusion You can gain a lot from organizing contests and giveaways, but the only way to be effective is to promote your content well enough. Then, you will have more people participate in it when they know about it, and you will be able to achieve your goal.
Author Bio Thomas Lanigan has work experience for four years as a marketing specialist, social media manager, writer, journalist, and editor. Also, he is a professional content writer in blogging, marketing features, progressive education programs, and business.
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