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Audiograms: An Instagram-Friendly Way to Market Your Podcast

Michael Callahan (@futurespeak) · February 26, 2018 at 10:21pm

Audiograms: An Instagram-Friendly Way to Market Your Podcast

February 26, 2018 at 10:21pm

Hi, everybody! (Hi, Dr. Nick!)

As I continue to hunt for ways to grow my podcast, I stumbled across SpareMin. They allow you to create customized, visually appealing Audiograms to share on social media. What's an Audiogram?

"A hearing test performed by a health care professional which can help to determine whether or not a patient is suffering from hearing loss."

Wait, no. The definition I'm looking for is: "Shareable videos from audio files, including a dynamically generated waveform and your choice of relevant image (or cover art) as background."

I toyed around with SpareMin's free service and the end result was so good it quite literally compelled me to create an Instagram account.

Here's my first Audiogram.

You can find more examples at SpareMin's Instagram.

Audiograms look great on Twitter, too. I've been tweeting full, playable inline episodes (thanks to Simplecast), but I think I'm going to switch to Audiograms moving forward and include a link to the episode in the tweet.

Listening to an entire show on Twitter isn't realistic or feasible, and Audiograms offer bite-sized, under-a-minute glimpses that will (hopefully) entice potential listeners to investigate further.

I'm going to start experimenting with captions, since Instagram and Twitter don't auto-play sound. SpareMin transcribes the audio in the wav file you upload, and it's pretty darn accurate.

While I've got your attention: If your podcast has an Instagram, feel free to share it in the comments. I'd love to have some folks to actually follow!


February 27, 2018 at 11:35pm

Thanks for sharing this, Michael. I've been silently impressed at what you've been sharing about your podcasting adventure so far, especially with the Overcast stuff and it's great seeing your experiments :)

I've been a fan of audiograms for a while, but I can't help but feel they lack something without having a transcript/closed captions on them. That makes them about 100x harder to produce, of course :) But it also makes them way more effective on Facebook, in particular. I really hope the tools around this get better where it's almost a five minute job.

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@peterc - I really appreciate that. The good news is that most audiogram software / apps include a transcription option, including SpareMin.

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And it auto-transcribes your speech. I'd say it's about 80% accurate.

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And making changes / nips / tucks to the transcription is super easy. It's just a matter of adding some commas, periods, slight word changes, etc.

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Check out SpareMin's instagram page (linked above) for a lot of awesome examples that include transcription

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And a quick plug for a podcast my girlfriend co-hosts:

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They also made an audiogram using SpareMin, for their most recent episode

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Great use of transcription

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March 5, 2018 at 2:48pm

@futurespeak Hey I've got good news for you

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Do tell, good sir.

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@futurespeak We've got a new tool coming very soon. I should be able to get you beta access sometime this week or next. ;)

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Planning to publish an epic episode later this week and planning on making a bunch of audiograms

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:-D

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