I didn't really get what Kiro is and what it does from the website. Is it some kind of Tamagotchi for car rides? Also, I don't think you will get valuable answers for your last question as the answer is easily yes since no one owns a Kiro yet...
Kiro is kind of a wearable, sociable artificial intelligence that accompanies you on your car ride if you want to and who listens to you, talkes to you, understands your emotions and tries to create a positive experience during a car ride – maybe a little like a perfect co-driver ;)
Hey, I also have troube understanding what the product is, what it does and why I should use it. Also, that text, especially the small one is very hard to see and read. I dont understand what the top picture is, the second picture IMO is much better as it shows the product installed in a car.
Same as Anders comment, i think the hero image on the product page is a stronger image. Also, when viewed on mobile these image are cut off - i cant actually see the product (on iPhone X) I would also left align the icons + text on mobile (looks like they are centered) anf the nav text lettering looks a little tight.
more importantly : I'm not sure what Kiro is ? I think this needs to be clear. 👍🏻
Kudos to you tho, it's never easy putting your work on show for others to comment on, hopefully you will have a lot to take away from this thread and make somehting really awesome. 👏🏼
I've been on the product tab but I still don't get what the product does or why I need it. Are you thinking to show possible use cases on the website? I think that this could be very helpful. A video could help too.
Hello, many thanks for all your feedback and encouraging comments. I've been working on it for a while, so you don't notice so many things and think it should be clear. As for possible use cases, here are some stories from users describing their experiences with Kiro below (http://www.heykiro.com/real-stories/). But I think you're more than right with the picture on the front page and a video. That would definitely help! Thanks again for your feedback.