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Feedback request: Does this startup has a future?

January 4, 2019 at 11:00am

Feedback request: Does this startup has a future?

January 4, 2019 at 11:00am

Hey guys. I recently was invited to join this startup as a co-founder, because I was the main user and customer for the product.

We run a low-budget web design studio trying to create McDonalds in web design industry and targetting to serve at least 100 customers every month.

I have a marketing background, so the lead generation was not the biggest challenge - we took over 500 orders in three months with an average $250/website check size.

Sounds great? No it isn't. I thought the main challenge would be to execute orders from the development side, but the real challenge was to beg for a content from clients.

One day he sends you one paragraph of text, another day promises a logo, next week you get one or two pictures and you still can not start to work on a project, while the customer thinks you are already doing it for week.

So we had to change the business process. I started to learn how big agencies doing this and discovered that they prototype the website before they begin and make the customer supply all the content beforehand and sign the prototype. Otherwise, customers will have to pay for extra revisions.

Wow, that's a solution I thought. So I've spend couple of hundred bucks and one week trying all possible existing tools.

I've tried many of them: Balsamiq, Axure, UXPin, Mockups, Invision just to name a few.

None of them worked for us because they are dealing with little elements and it takes 5-10 hours of work to complete the prototype of 5 pages websites. We actually spend the same time to build, not just prototype. But I really loved the idea to work with a customer on his project and identify missing parts (opportunity to upsell) while prototyping his project.

So I joined forces and energy with three of my friends and we developed this tool. We call it Draftium. You just pick a template, add your texts and images and publish for review by your clients, friend or partner.

We've created 300 templates for different verticals and continue to do so.

So we use it internally now, but also decided to sell as a tool to other studios, agencies, SMBs, etc.

Went to ProductHunt and quickly became "Product of the day", "#2 Product of the week" and "#5 Product of the month". Got first 2500+ free users, around 15 paid signups with a heavy 75% discount and then....

Honestly, I don't know if this could be a great deal and the project can grow and make, let's say 20K MRR in one year ?

What is your feeling? I'd really love your feedback.

P.S.

BTW if anyone needs a Pro plan for a year, just DM, I need a maximum honest feedback even if you crush it completely.

www.draftium.com


January 4, 2019 at 8:10pm

really cool project, will try it out later

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January 5, 2019 at 3:52am

From just five minutes on this service it looks almost 100% identical to Tilda (tilda.cc) with some features missing. The only difference I see is that instead of finished websites it produces prototypes of them.

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January 5, 2019 at 10:42am

really cool project, will try it out later

Thanks a lot man. Let me know if you need a Pro plan.

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From just five minutes on this service it looks almost 100% identical to Tilda (tilda.cc) with some features missing. The only difference I see is that instead of finished websites it produces prototypes of them.

Not even close to Tilda. Tilda operates with read-made blocks (not their invention), but you have to press "Save button" everytime, you need to be able to know how to work with their Zero Block option and prepare look and feel for every device.

Tilda does not have collaboration mode to discuss the draft with your clients, etc.

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Thanks a lot man. Let me know if you need a Pro plan.

Not to mention the price. Tilda charges per website and our Pro plan gives unlimited prototypes for $2/month

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ok I tried it out and I have some feedback!

I expected a tool that takes some information or data, for example for a profile page, which I'm trying to prototype: Profile Name, Description, Social Media links, Work highlights, Education highlights — and lets me move those things around in different ways around the page, so I get maybe a few variations on how I could display those pieces of data.

Instead, the templates provided all feel kind of similar, and to me are templates in search of content — unless the content fits that template, you can't really use it. These templates are probably fine for lots, if not most normal use cases since so many sites look the same nowadays, but they don't let you actually prototype/test/remix designs and create something new.

With that said, I also tested Tilda and it's kind of terrible. I'd rather use Squarespace or Shopify for a drag and drop product.

Hope that helps!

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ok I tried it out and I have some feedback!

I expected a tool that takes some information or data, for example for a profile page, which I'm trying to prototype: Profile Name, Description, Social Media links, Work highlights, Education highlights — and lets me move those things around in different ways around the page, so I get maybe a few variations on how I could display those pieces of data.

Instead, the templates provided all feel kind of similar, and to me are templates in search of content — unless the content fits that template, you can't really use it. These templates are probably fine for lots, if not most normal use cases since so many sites look the same nowadays, but they don't let you actually prototype/test/remix designs and create something new.

With that said, I also tested Tilda and it's kind of terrible. I'd rather use Squarespace or Shopify for a drag and drop product.

Hope that helps!

Thanks a lot, Jan. Your feedback is really valuable. We are working to have a free form mode, which would allow you to prototype as you described.

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Glad to help and be of value :) I really like the categories you have — would be REALLY cool if you guys could link to list of latest trends for a category, like Photography or Law or whatever, like this is what the great 2018 photography sites generally look like, here is a template that mimics it, go to town

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lots of basic sites are me-too because we want familiarity, and it doesn't make sense to recreate the wheel every time. If you're able to create a me-too design template, that would be amazing

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like Spotify landing page or Slack landing page or Soylent landing page

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that would be so cool

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this is something I've wanted for a really long time btw, something I've considered making myself, but too many other things to make in the mean-time

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even better if premium mode was downloading the HTML + scss template w/ FPO

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even better if you could download Jekyll or Middleman templates

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January 6, 2019 at 6:44am

Nice, simple UX, and good looking product. Piece of feedback is keep the user in the context of what they are doing. Specifically, when I click add block it would be great to choose from the block options from within the page I'm on rather than being taken to another page - first time I did that I thought I was taken back out to choose from the list of templates as the UI is somewhat similar. Webflow is certainly something that feels close to this product but I like your use of blocks which Webflow doesn't have. Nice job all the best

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January 7, 2019 at 1:47pm

even better if you could download Jekyll or Middleman templates

Love Slack landing page, Spotify landing page approach - should be hot

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Nice, simple UX, and good looking product. Piece of feedback is keep the user in the context of what they are doing. Specifically, when I click add block it would be great to choose from the block options from within the page I'm on rather than being taken to another page - first time I did that I thought I was taken back out to choose from the list of templates as the UI is somewhat similar. Webflow is certainly something that feels close to this product but I like your use of blocks which Webflow doesn't have. Nice job all the best

Good advice, Ben. Thanks a lot for your feedback. Noted.

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