Hey guys. I recently was invited to join this startup as a co-founder, because I was the main user and customer for the product.
We run a low-budget web design studio trying to create McDonalds in web design industry and targetting to serve at least 100 customers every month.
I have a marketing background, so the lead generation was not the biggest challenge - we took over 500 orders in three months with an average $250/website check size.
Sounds great? No it isn't. I thought the main challenge would be to execute orders from the development side, but the real challenge was to beg for a content from clients.
One day he sends you one paragraph of text, another day promises a logo, next week you get one or two pictures and you still can not start to work on a project, while the customer thinks you are already doing it for week.
So we had to change the business process. I started to learn how big agencies doing this and discovered that they prototype the website before they begin and make the customer supply all the content beforehand and sign the prototype. Otherwise, customers will have to pay for extra revisions.
Wow, that's a solution I thought. So I've spend couple of hundred bucks and one week trying all possible existing tools.
I've tried many of them: Balsamiq, Axure, UXPin, Mockups, Invision just to name a few.
None of them worked for us because they are dealing with little elements and it takes 5-10 hours of work to complete the prototype of 5 pages websites. We actually spend the same time to build, not just prototype. But I really loved the idea to work with a customer on his project and identify missing parts (opportunity to upsell) while prototyping his project.
So I joined forces and energy with three of my friends and we developed this tool. We call it Draftium. You just pick a template, add your texts and images and publish for review by your clients, friend or partner.
We've created 300 templates for different verticals and continue to do so.
So we use it internally now, but also decided to sell as a tool to other studios, agencies, SMBs, etc.
Went to ProductHunt and quickly became "Product of the day", "#2 Product of the week" and "#5 Product of the month". Got first 2500+ free users, around 15 paid signups with a heavy 75% discount and then....
Honestly, I don't know if this could be a great deal and the project can grow and make, let's say 20K MRR in one year ?
What is your feeling? I'd really love your feedback.
BTW if anyone needs a Pro plan for a year, just DM, I need a maximum honest feedback even if you crush it completely.