menu

Ramp Network

Ramp Network is bridging the incumbent financial systems with public blockchains.

Channels
Team

Thoughts on the landing page?

February 13, 2019 at 5:03pm

Thoughts on the landing page?

February 13, 2019 at 5:03pm (Edited 1 year ago)
Next week we're going live with our brand new landing page for Ramp Swaps (https://swaps.ramp.network/) and we'd love your thoughts on it before we publish it.
Copy-wise we were going for "back to the blockchain roots" meets "making blockchains friendly". What do you think?
The design is slightly different than the colours of our app, but we think it makes it stand out more - it is supposed to catch your eye, while the app is more soothing.
What's great? What would you change?
5.png

February 13, 2019 at 5:52pm
My initial thought, as someone new to the project, I wouldn't use the term "Trade" here. It is a peer-to-peer way to convert to your "local currency". Perhaps better terms would be "Crypto to bank transfers", "Instant crypto to fiat". It's "Stable", "No volatility risks - when using DAI".
  • reply
  • like
Also just thinking about your audience, many people are using exchanges without fiat services, so this is a way for them to convert without any price swings. (There is a lot of that already when doing trades on exchanges, so it is really fresh to see how stable this system is in terms of "You are going to get exactly what you expect" after conversion! :-) Yes I know it's only with Stable coins but still!) Hope this helps, and well done on these design so far!
Edited
  • reply
  • like

February 14, 2019 at 12:43pm
Excited to see your new landing page launch. Here are a couple thoughts:
Image:
  • I find the first image to be confusing. See attachment for how I would do it.
Wording:
  • I would change “no cheating allowed” to “no cheating possible”
  • “the” missing: Onboard your customers to THE crypto universe
Audience:
  • How much tech/ finance knowledge will your first users have? You might want to consider adding explanations for some terms, e.g., API or AML. For example, you could add a one line-description in plain vanilla English that appears when users hover over the word or when users click on a little “?” that you add next to these terms.
Other:
  • Make it more obvious that other projects can work with you. For example, by adding a banner like “we help you grow your business” / adding a heading “for companies” or sth like that
  • reply
  • like
  • reply
  • like
My initial thought, as someone new to the project, I wouldn't use the term "Trade" here. It is a peer-to-peer way to convert to your "local currency". Perhaps better terms would be "Crypto to bank transfers", "Instant crypto to fiat". It's "Stable", "No volatility risks - when using DAI".
We were thinking about simply "Fiat to crypto" (might be too cryptic - "fiat" isn't that universally understood) or "Sell crypto, pay with fiat" (a bit too long though).
  • reply
  • like
Excited to see your new landing page launch. Here are a couple thoughts:
Image:
  • I find the first image to be confusing. See attachment for how I would do it.
Wording:
  • I would change “no cheating allowed” to “no cheating possible”
  • “the” missing: Onboard your customers to THE crypto universe
Audience:
  • How much tech/ finance knowledge will your first users have? You might want to consider adding explanations for some terms, e.g., API or AML. For example, you could add a one line-description in plain vanilla English that appears when users hover over the word or when users click on a little “?” that you add next to these terms.
Other:
  • Make it more obvious that other projects can work with you. For example, by adding a banner like “we help you grow your business” / adding a heading “for companies” or sth like that
Hey Marcus! I take all wording changes, thanks for spotting them. I'm not sure about the image though, rearranging might make the page more cluttered (adding arrows, creating a sort of "circle"). Maybe the wording (send it/claim it) in this image can be changed to more appropriately reflect the nature of our product?
  • reply
  • like
And regarding the audience - I think fixing AML/API into something more vanilla shouldn't be a problem, let me work on that! I'd refrain from adding tiny question marks - IMHO it'd look awkward on a landing page.
  • reply
  • like
Perhaps “Crypto to bank account” “Crypto to your local currency” “Crypto to USD/EUR/GBP” And good verbs to use I think are “Swap” “Convert” or “Transfer”.
  • reply
  • like
The section targeted at Dapp developers can keep “Fiat” as they will be aware what it means.
like-fill
1
  • reply
  • like
On more thing: You might want to change "pay with $$$" to "pay with $ / € / £" to make it easier for companies to see the use case that is most relevant for them.
like-fill
1
  • reply
  • like
Regarding the image: I agree, more clutter is not good. Arrows were just one suggestion. You may have better ideas for visualization. My main point is that I find the current image confusing in that it shows two people and one action for each. I would either use one person and depict what this person gives and gets or show an exchange between partners, but not two seperate people doing different things.
  • reply
  • like
Regarding the image: I agree, more clutter is not good. Arrows were just one suggestion. You may have better ideas for visualization. My main point is that I find the current image confusing in that it shows two people and one action for each. I would either use one person and depict what this person gives and gets or show an exchange between partners, but not two seperate people doing different things.
Point taken, we'll think of some way to connect them more obviously. We want to stick with 2 people cause it underlines the "humane" nature of swaps, it being person-to-person and not person-to-bot.
like-fill
1
  • reply
  • like