menu

SpecFM

A network of designers and developers making the best podcasts, blogs, and resources for designers and developers.

Channels
# All channels
view-forward
# General
view-forward
# Assemble
view-forward
# Design
view-forward
# Design Details
view-forward
# Design Systems
view-forward
# Developer Tea
view-forward
# Does Not Compute
view-forward
# Fragmented
view-forward
# Framework
view-forward
# Immutable
view-forward
# inspect
view-forward
# Jobs
view-forward
# Layout
view-forward
# Music
view-forward
# Orthogonal
view-forward
# Programming
view-forward
# Reactpodcast
view-forward
# Research
view-forward
# Runtime
view-forward
# show-n-tell
view-forward
# Specifics
view-forward
# Swift Unwrapped
view-forward
# Toolsday
view-forward
# Typography
view-forward
Team

Feedback please [LOGO]

July 26, 2017 at 7:57pm

Feedback please [LOGO]

July 26, 2017 at 7:57pm
This logo is for a Field Engineering organization in a Law Enforcement tech sector company. Any feedback you have is much appreciated. Image Thank you! :)

July 26, 2017 at 8:00pm
I don't read the E in the F. tbh.
  • reply
  • like
but, you're not far off from a negative-space E in that logo. have you considered trying that?
  • reply
  • like
Understood. I don't know what you mean by "negative-space E"
  • reply
  • like
like-fill
1
  • reply
  • like
Do you mean this?
  • reply
  • like
  • reply
  • like
One of the reason I wanted to keep them "." in the logo is so I can do stuff like this:
  • reply
  • like
*the
  • reply
  • like
I took a couple very quick stabs at being more intentional about the E, but I don't think either work well
  • reply
  • like
I don't see the . what am i missing?
  • reply
  • like
interesting treatments.
  • reply
  • like
the first is what i was suggesting about doing an E in negative space, but after trying it, i don't think it's a good idea anymore
  • reply
  • like
by "." I mean:
  • reply
  • like
  • reply
  • like
Understood. Thanks for the suggestion :)
  • reply
  • like
How intentional do you think the "E" needs to be? I think it's there if you are looking for it and next to the wordmark it seems to be clear.
  • reply
  • like

July 27, 2017 at 7:59am
Try making the ' . ' have the same angles as the top of the F so it reflects it, will bring it together as one piece more and hopefully make the E visible.
  • reply
  • like
I Agree with Ryan try reflecting the top angle of the 'F'. Right now it looks like Field F.ngineering and I know people will correct it to engineering in their head and like you said 'It's there if you are looking for it', but, you want the word mark to be clear as possible so it's read as Field Engineering straight away. Also the F. looks like there is a lower case a in the negative space. I think your on to something here and I like how simple the approach is, really it just needs tweaking and you'll end up with something really smart.
  • reply
  • like

August 28, 2017 at 4:59pm
Perhaps the horizontal symmetry could help highlight the E in the F. This could be done by rounding toe bottom left bar in the F, and slanting the top left of the dot. I will try to mock it up quickly - I could be totally off.
  • reply
  • like
Aaaaand I should read all the replies first ^ looks like these guys are onto something.
  • reply
  • like
  • reply
  • like
Not quite there imo, but perhaps it will provoke some more ideas.
  • reply
  • like
Negative space logos are difficult. My suggestion would be to treat the logotype and logomark separately and pull the "dot" closer to the "F" so the edge of the dot aligns with the second bar in the F
like-fill
1
  • reply
  • like