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SpecFM / Orthogonal

118: Andrew Learns About Marketing

118: Andrew Learns About Marketing

SpecFM / Orthogonal · November 8, 2018 at 4:43pm
In this very special episode, Brett lays out exactly how he would fix Andrew's nascent info product marketing.

High points include:

  • Andrew's mistakes when launching his Personal Financial Plan DIY Kit
  • Brett's dead simple plan for Andrew to build a brand with video.
  • How to create content that sells stuff.
  • Brett's tinfoil hat theory about Buzzfeed's clickbait content.

Also, a brief update on Uncle Brett's Book Club, which you should totally join


  • Andrew's Blog
  • Brett on Facebook
  • Uncle Brett's Book Club

Get in touch!

If you have feedback or suggestions please don’t hesitate to reach out to us on Twitter at @getorthogonal

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November 10, 2018 at 9:38pm

I enjoyed the discussion about books on this episode. A Russian novel translated into English was my favorite read of 2018.

The Master and Margarita: 50th-Anniversary Edition (Penguin Classics Deluxe Edition)

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November 12, 2018 at 9:39am

Loved the book club idea.

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November 12, 2018 at 7:00pm

@joestrouth1 This books looks awesome - just the kind of somewhat weird thing I like. Weird might be the wrong word - but two stories that come together is always a fun read!

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