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The pitfalls of A/B testing in social networks

October 16, 2017 at 3:45pm

The pitfalls of A/B testing in social networks

October 16, 2017 at 3:45pm
If only A/B testing were easy...this post does a great job of explaining all the up and downstream considerations that have to go into testing decisions in social products. If you're new to tests like this, this post is a good primer on how to think about experimentation and interpreting results - especially when those results have higher order effects!
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