"Why do I need a brand?" -- Looking for ResourcesJune 15, 2018 at 11:17pm (Edited 10 months ago)
Hey everybody! I'm meeting with my CEO on Monday for a brand audit and would love some good resources to go over with him about the purpose of a brand. He's a learner and would eat up something like a good Medium article or conference talk. Or even a book.
Ideally we'd use these resources to agree on a set of parameters that we can then judge against our current brand.
So... what've you got?