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"Why do I need a brand?" -- Looking for Resources

June 15, 2018 at 11:17pm

"Why do I need a brand?" -- Looking for Resources

June 15, 2018 at 11:17pm (Edited 1 year ago)

Hey everybody! I'm meeting with my CEO on Monday for a brand audit and would love some good resources to go over with him about the purpose of a brand. He's a learner and would eat up something like a good Medium article or conference talk. Or even a book.

Ideally we'd use these resources to agree on a set of parameters that we can then judge against our current brand.

So... what've you got?

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